After the success of their crowd funding campaign, owner of The Tea Crane, Tyas Sōsen is taking the final steps in bringing the first physical store for the organic Japanese tea brand ‘The Tea Crane™’ in Kyoto to life. They announced that the store will officially open on August 23, 2020.
Tyas Sōsen’s crowd funding campaign on Kickstarter “Thé Japanese Tea Hub For Tea Lovers From All Over The World” for the opening of The Tea Crane’s flagship store in Kyoto reached its funding goal at light speed. The company launched the project on June 8 and was backed for more than JPY 500,000 by 70 contributors within four days after the launch on June 12. Simultaneously, the project was enlisted by the crowd-funding platform as “Project We love” on the same day.
In anticipation of the opening of The Tea Crane’s flagship store in Kyoto, the company announces its crowd funding campaign to launch the business. The physical store will function as a hub from where to share Japanese tea culture globally. The crowd funding campaign requests contributions from backers for pre-sale tickets for online and local events, tea club subscriptions, and special tea sets. The funds will be used to support the upstart of the business.
The roots of the tea bush grow towards gravity. The bushes that grow on a horizontal surface first penetrate the shallow top layer of soft arable soil and then gradually reach the deeper layer of hardened subsoil. Topsoil is softer and contains more air, which makes it easier for the roots to penetrate and grow deeper. On the contrary, subsoil is a more densely compressed stratum in which it is more difficult for roots to spread into.
Mountains are creations of nature that have taken millions of years to reach their current grandeur. Mountains are formed of layers of soil that can be traced back to different eras in history. These layers of soil are formed of a variety of soil and rock types, housing different microcosms of bacteria and little organisms that produce nourishment for vegetation and regulate how nutrition is maintained or transported in the pores of the soil.
In similarity to wine grapes, tea bushes too are sensitive to the circumstances, the terroir of their surroundings. Weather conditions, altitude, the farms direct surroundings, soil composition, etc. are features that not only affect the taste and character of the final product, it often also imbues the tea with a distinct local trait; an individuality that only can be obtained at this specific farm.
While Japanese green tea and matcha are rapidly gaining in popularity, the information available about the product in English is still scarce.
As a long term resident in Japan, certified tea ceremony instructor and Japanese tea sommelier with specialisation in organic and artisan teas, I have produced a book that will fill this gap.
Mechanized harvesting methods require an even surface and regular pruning in order for the harvesting equipment to be effective. Just before spring, before the first shoots appear the bushes are pruned once at a set height. During harvest, the leaf that has grown above this surface; ea. the fresh spring buds, are harvested by mowing the surface at approximately the same height as during pruning.