After the success of their crowd funding campaign, owner of The Tea Crane, Tyas Sōsen is taking the final steps in bringing the first physical store for the organic Japanese tea brand ‘The Tea Crane™’ in Kyoto to life. They announced that the store will officially open on August 23, 2020.
Tyas Sōsen’s crowd funding campaign on Kickstarter “Thé Japanese Tea Hub For Tea Lovers From All Over The World” for the opening of The Tea Crane’s flagship store in Kyoto reached its funding goal at light speed. The company launched the project on June 8 and was backed for more than JPY 500,000 by 70 contributors within four days after the launch on June 12. Simultaneously, the project was enlisted by the crowd-funding platform as “Project We love” on the same day.
In anticipation of the opening of The Tea Crane’s flagship store in Kyoto, the company announces its crowd funding campaign to launch the business. The physical store will function as a hub from where to share Japanese tea culture globally. The crowd funding campaign requests contributions from backers for pre-sale tickets for online and local events, tea club subscriptions, and special tea sets. The funds will be used to support the upstart of the business.
While Japanese green tea and matcha are rapidly gaining in popularity, the information available about the product in English is still scarce.
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